About us
0
Listings, commissions or referral fees
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Sourced research pages, free to read
156
Data gaps documented, never estimated
Every player in the San Miguel de Allende real estate market earns a commission when you buy. That is not a criticism of agents. It is a structural fact that shapes every piece of advice, every data point shared, and every property shown to you. Invest In San Miguel was built because that structure leaves serious buyers without the one thing they actually need before making a half-million dollar decision in a foreign country — information that has no financial stake in the outcome. No listings. No agents. No commissions. Just the data.
Our story
San Miguel de Allende has had capable real estate professionals for decades. What it has never had is a source of data and legal clarity with no financial stake in whether you buy, where you buy, or when you buy. We built one because the gap was real, it was consequential, and nobody else was filling it without an agenda attached.
Every piece of content we publish leads with data. We never publish aspiration without evidence. The SMA market is extraordinary — but we let the real numbers make that case, not superlatives. A buyer who understands this market moves with certainty. A buyer who does not, stalls indefinitely on questions that have clear answers.
We publish what a sales process has no reason to: the full rental yield distribution rather than the best case, inventory that has doubled, sellers withdrawing rather than selling, and the figures that circulate in this market without any source at all. When we get something wrong we correct it in public and leave the original up.
We do not list properties, represent buyers or sellers, or take commissions or referral fees. If you ask, we will tell you which professionals to hire and what to ask them: a notario, a lawyer who acts only for you, an inspector. None of them pays us, and we will say so on this page if that ever changes.
INDEPENDENCE
Invest In San Miguel is published by Diego Lujan Studio LLC and paid for by it. It takes no money from brokerages, developers, lenders, notarios or anyone else who is paid when a property changes hands. There are no listings, no sponsored pages and no referral fees, and there is nothing to buy.
The free quarterly report is how we reach readers. Your address is used to send you the next edition and to tell you when a figure you relied on has been revised. It is never sold, rented or shared, and if that ever changed we would say so on this page first.
WHO WRITES THIS
Diego founded Invest In San Miguel in 2025 and divides his time between San Miguel de Allende, Guanajuato and Austin, Texas. He reads the source behind every figure on this site, dates it, and says plainly where no source exists. When a figure turns out to be wrong it is corrected in public, and the original stays up with the correction bound to it.
He answers every message himself. If you have a question the research does not cover, or you think something here is wrong, write to him.
How we source our numbers Every edition, and every correction
THE QUARTERLY REPORT · Q3 2026 EDITION · FREE
